Privacy Policy

Privacy Policy for Drink Militia (

Before you read the rest of the privacy policy, please be aware that this page has been created a) To give you assurance that Drink Militia does not do anything malicious with cookies. b) We have to have this privacy policy page to comply with third party services agreements. c) The EU legislation on cookies (EU cookie law) also means we require this policy page.

So three good reasons for this page, and to make it clear that cookies are used for good practices to help us improve the site, financially keep the site going via advertisement, and to comply with agreements and the law.

You have the ability to customise, opt-out and to block adverts.

You are able to opt out of Google Analytics for Display Advertising and enable you to customise the Google Display Network Ads, by visiting here.

We suggest that if privacy is a concern of yours, that you configure your web browser, perhaps with the help of add-ons / plugins, to help you protect your privacy. Google has a Google Analytics opt-out browser add-on available here.

The privacy of our visitors to is important to us.

At, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit, and how we safeguard your information. We never sell your personal information to third parties.

Cookies for Website Statistics
We use Google Analytics on the website, which sets a ‘first party cookie’, which automatically sets four cookies and a fifth via an opt-in. We use Google Analytics to improve the visitor experience, such as improving the quality of the content and writing more blog posts, that we think you want to read.

We have enabled the ‘Google Analytics Demographics & Interest Reporting’, which as the name implies, allows the tracking and reporting of user demographic and interest data. There is nothing malicious in this tracking, and the data helps us to understand who our visitors are, and to improve the quality of our website.

The site also uses JetPack, a plugin and service created and provided by Automattic, the company behind WordPress. JetPack also uses cookies, including for website statistics.

‘Contact Forms’
On various pages we use ‘contact forms’ to receive user submitted data via email. We only contact people via email if they are expecting a response via this type of communication. We respect privacy and email addresses received via the ‘contact forms’ are not sold or distributed to third parties.

JetPack plugin, service and related cookies

We’ve already mentioned the use of the JetPack plugin and service using cookies for website statistics, but we also use JetPack in other areas of the site, that require the use of cookies for functionality such as comments, subscriptions, and registered users. Some features of JetPack do require the use of third party services that also may set cookies, and can be used to track your activity. If you wish to know more about cookies used by JetPack please read this page.

Other Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums or to use some features on our website.

We also use third party advertisements on to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geo targeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

DoubleClick DART cookies
We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting here.

Please note

Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added. If you have any concerns, we refer you to the details towards the beginning of our privacy policy about customisation, opting out and blocking.

AdSense Privacy Policy Provided by JenSense – Updated by Drink Militia on the 25th August 2015.